Marketing Tools offered by PrestaShop
Price rules for sales and special deals
Marketing campaigns may be difficult to create but with PrestaShop, sales and special offers can be made with just a few clicks. From the back office you can offer discounts on individual products, categories or even the entire catalog. These can be planned ahead by establishing the perdiod when the price rules apply. This way you will be able to increase the number of orders, your conversion rate and also clear out older merchandise.
Newsletter signup
Offer your clients the possibility of signing up for your store's newsletter in order to keep them informed about new products and discount and transform them into frequent, returning clients.
Loyalty programs
Reward your frequent customers! The loyalty programs you can enable with PrestaShop will offer reward points to your customers for each order with the possibility of redeeming these points for real discounts or free products. You have complete freedom in establishing the value of the reward points as well as the minimum value which can be applied as a discount.
Vouchers and coupons
Increase your sales and the number of customers by offering vouchers and coupons! You get to decide the discounted amount, the number of coupons and the occasion they're offered on (first order, website anniversary, customer's birthday, holidays, etc).
Send to a friend
Offer your clients the possibility of sharing product information with teir friends through email or social media. This will increase the visibility of your online store and will also allow your customers to interact with your website while spreading the word.
Shipping discounts
Your customers will surely appreciate free shipping on the products they ordered. You can create various discounts for shipping or even offer it for free if the value of the order is above a certain threshold you previously established.
Referrals
One of the most efficient ways to gain new clients is word-of-mouth marketing. PrestaShop allows the creation of referral programs, motivating your customers to bring more clients and consequently more sales. You can reward them for their efforts by offering discounts or vouchers for their future orders.