PrestaShop Usability Features
Wishlist
It's frequent for customers to want a product that is currently unavailable or one that they cannot afford at a specific time. A wishlist can help them plan their future purchases and PrestaShop can send automated emails informing them that a product they want is back in stock and can be ordered.
Saved shopping carts
Offer your undecided customers some time to think and increase your conversion rate! Saved shopping carts allow for a quick check-out when customers return to your website as they are not required to go through the same steps they went through the first time they searched for a product.
Simple navigation
With PrestaShop, your product catalogue can be organized into categories and subcategories which can be easily navigated, without requiring the customer to return to the home page if the desired product was not yet found. Categories are always just one click away from any page of your website.
Product reviews
One of the most efficient methods of marketing is the one done by your customers through recommendations of their favorite products. Thanks to reviews, visitors to your website will have more information regarding the features and overall quality of your products. You will also gain their trust by offering access to other opinions, as well as giving them the possibility of giving feedback publicly.
Customer Account
Every customer can create his or her own account where addresses and contact details can be saved along with payment and shipping preferences. From their account, they can also view their purchase history and track the status of their orders.